Our qualitative research explores customer or patient experiences, motives, opinions and behaviours, providing you with a telescopic view into satisfaction levels, pain-points and unmet needs.

Callisto facilitates carefully structured interactions with expert stakeholders that return illuminating and actionable insights.

Our quantitative research collects and analyses data about customers and markets using well-defined metrics. It reveals patterns and generates predictions. It can also be scaled up from representative samples to reflect an entire group of customers or segment customers with similar attributes, so that you get a clear picture of your optimal target customer.

We design effective online surveys and deploy them on our GDPR compliant platform to return high-quality, actionable data. By efficiently pre-screening potential respondents, we ensure data relevance, accuracy and integrity.

By applying our extensive industry experience, we efficiently collect, analyse and interpret relevant data for inclusion in your planning and development processes. Whether you seek broad-ranging market information or need to fill a specific knowledge gap to advance decision-making, the information you receive is clear, comprehensive, impartial and timely.

Our key sources include government statistics, market reports, industry publications, clinical and scientific journals, medical societies, patient advocacy groups, competitive websites and proprietary databases.